Marketing & promotions

Brand activation agency in Dubai and Saudi Arabia

Mall activations, sampling campaigns and promotional events that put a brand in front of buyers, with results you can measure.

People dressed as superheroes at Tang mall activation

Bordox is a brand activation agency working in Dubai and across Saudi Arabia. We plan and run mall activations, sampling campaigns and promotional events that put a product in a buyer's hands, and we report what each one achieved. Clients include Tang, whose Be Good activation ran in malls in Saudi Arabia and the UAE, Fanta for its New Taste relaunch, and Coca-Cola for the Happiness House in malls across Saudi Arabia.

Mall activations

Malls give a brand families, footfall and time. We design the activation unit, build it in our own workshop and staff it with brand ambassadors. Coca-Cola's Happiness House took shoppers through a short brand journey to win gifts on the spot, and Tang's Be Good activation used costumed ambassadors to engage children and families.

Sampling campaigns and street activations

Sampling works when the right people try the product in the right place. We choose locations by who passes, not only by how busy they are, and train the team to start a conversation rather than push a sample. Schick razors were sampled in high-traffic outdoor areas and salons, and Fanta's relaunch used branded vehicles and street teams.

Measuring a brand activation

Before the campaign we agree what counts: samples handed out, conversations, sign-ups or competition entries. Our teams record those numbers every day, so you can move people to the locations that work while the campaign is still running.

Choosing a brand activation agency in Dubai or Riyadh

Look for an agency that builds and staffs its own activations, because the gap between a render and a mall floor is where most campaigns lose money. Ask for photos of past activations, how mall bookings are handled, and what will be reported each day.

How it works

The process

  1. Brief and goalThe product, the buyer, the cities and the number that defines success.
  2. Concept and locationsThe activation idea, the unit design and a location plan with a budget.
  3. Build and staffUnits built in our workshop and a briefed team of ambassadors or promoters.
  4. Run and reportDaily numbers during the campaign and a summary with photos at the end.
Questions

Frequently asked questions

What is a brand activation?

A live experience that gets people to interact with a brand: a mall unit, a sampling team, a launch event or a competition. The aim is a memory and an action, such as a purchase or a sign-up.

What do you need from us to start?

The product, the goal, the buyer you want to reach, the cities and an indicative budget. We take it from concept to the floor.

Can you run a campaign in several countries at once?

Yes. Fanta's New Taste relaunch ran in Saudi Arabia, the UAE and Jordan, and Tang's Be Good activation in malls in Saudi Arabia and the UAE.

How do you report results?

Daily figures from the floor during the campaign, and a summary at the end with photos and the numbers we agreed at the start.

Portfolio

Selected work

  • People dressed as superheroes at Tang mall activation
    Tang

    Tang - Be Good Mall Activation

    Continuation of the Tang mall activation event showing more interaction between brand ambassadors and visitors. The event featured staff in branded costumes engaging with children and families. The activation was designed to promote Tang products through direct engagement and sampling.

  • Coca-Cola Happiness House activation with a crowd of people
    Coca-Cola

    Coca-Cola - Win at the Happiness House

    Bordox placed a Happiness House across major malls in KSA for Coca-Cola. The activation engaged consumers in the Coke journey to win exciting gifts on the spot.

  • Branded orange Fanta truck at night in a parking lot
    Fanta

    Fanta New Taste ME Re-Launch

    Continuation of the Fanta New Taste campaign showing street activations with branded vehicles, staff in orange costumes, and consumer engagement. The campaign included handing out product samples and promotional items in various outdoor locations.

  • People interacting with Coca-Cola Light promotional stands in a supermarket
    Coca-Cola Light

    Coca-Cola Light - Haya Magazine Collaboration

    Bordox collaborated with Haya Magazine across KSA and Kuwait Modern Trade and Female Universities to promote Coca-Cola Light as a fashionable and stylish brand. The campaign involved in-store activations. The project included direct engagement with shoppers in retail environments.

  • Man handing out Schick razor samples in a store
    Edgewell Schick

    Edgewell Schick - Schick Razor Sampling Activity

    Bordox managed a sampling activity for Edgewell Schick to promote new shaving razors for men. The activity took place in high traffic outdoor areas and salons.

  • Mercedes car displayed in a mall as part of London Dairy campaign
    London Dairy

    London Dairy - Win A Mercedes Campaign

    Bordox supported the London Dairy Win A Mercedes campaign with event setup and prize presentation. The campaign featured a Mercedes car on display and a prize handover event with winners and company representatives.

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MohammedMarketing and exhibitions lead