bordoxEvent hostesses, promoters and exhibition staff in the UAE and Saudi Arabia
Trained stand staff, hostesses and promoters for exhibitions, launches and in-store campaigns.
Bordox supplies event hostesses, promoters and exhibition staff for trade shows, product launches and in-store campaigns across the UAE and Saudi Arabia. Our staff are briefed on your product before the first shift, so they can talk to visitors instead of handing out leaflets. We have run launch promoters across retail stores in Jeddah, Riyadh and Dammam for Organic Harvest, tasting teams for Kraft's Philadelphia in Saudi Arabia and Kuwait, and the awareness team for Nivea's Musk launch.
Event hostesses and stand staff for exhibitions
At a trade show, the people on the stand decide whether a passing visitor becomes a lead. Our hostesses greet and qualify visitors, scan badges, manage meeting bookings and pass qualified leads to your sales team. We match staff to the show: language, product knowledge and dress code are agreed in the brief.
Promoters for launches and sampling
Promoters work best where buyers already are: supermarkets, pharmacies, malls and offices. Ours explain what is different about the product, run tastings and sampling, and keep count of the people they speak to. For Nivea's Musk launch the team worked in malls, corporate offices and beauty salons.
Briefing and supervision
Every team gets a product briefing, a short script and a shift plan before day one, and a supervisor on site who checks attendance and quality. End-of-day reports show where the team was busiest, so you can move staff to the locations that work.
Hiring event hostesses in Dubai or Riyadh
Book early in the exhibition season, when the best staff are taken first. Ask whether the agency trains its own staff or sends freelancers on the day, who supervises them, and what happens if someone does not turn up.
The process
- BriefDates, locations, product, dress code and what the team must achieve.
- Selection and briefingWe pick staff for the role and brief them on your product and script.
- On-site supervisionA supervisor checks attendance, quality and stock through every shift.
- ReportEnd-of-day numbers and a summary when the campaign or show ends.
Frequently asked questions
How many staff does an exhibition stand need?
It depends on the stand size, how many demo or meeting points you have and the footfall you expect. We recommend a number in the proposal and explain why.
Can staff represent a technical product?
Yes, with a proper briefing. We plan a product session before the show and give staff a short sheet of the questions visitors ask most.
Can you supply staff at short notice?
Often, depending on dates and numbers. The earlier you book in exhibition season, the more choice you have.
Can we book staff for a stand you did not build?
Yes. Staffing can be booked on its own for any stand, launch or in-store campaign.
Selected work
- Organic Harvest
Organic Harvest - Launch Promoter Activity (Launch Campaign)
Bordox managed launch promoter activities across retail stores in three cities for Organic Harvest. Promoters educated consumers about the unique selling points of Organic Harvest SKUs.
- Kraft
Kraft - Philadelphia Tasting Activity
Bordox offered Philadelphia Cream Cheese to consumers around key accounts and outdoor locations in Saudi Arabia and Kuwait. The activity was designed to promote product sampling.
- Nivea
Nivea - Musk SKU Launch
Bordox managed an awareness campaign for the launch of Nivea's new Musk Body Lotion variant. The campaign targeted malls, corporate offices, and beauty salons. Staff engaged with the public to promote the new product.
- L'Oreal
L'Oreal - Excellence Crème Activation
Bordox provided marketing and promotional support for L'Oreal's Excellence Crème product. The activation involved staff engaging with customers in retail environments. The team demonstrated and promoted the product to shoppers.
- Tang
Tang - Be Good Mall Activation
Continuation of the Tang mall activation event showing more interaction between brand ambassadors and visitors. The event featured staff in branded costumes engaging with children and families. The activation was designed to promote Tang products through direct engagement and sampling.
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