POS display stand units, gondolas and retail product displays
In-store counters, freestanding display units, gondolas, kiosks and shelving systems built in our workshop for FMCG and beauty brands.

Bordox designs and builds every kind of POS display stand: gondolas, kiosks, counters and shelving systems for FMCG and beauty brands in the UAE and Saudi Arabia. Every unit is fabricated in our own workshop, so what was rendered is what arrives at the store. Our retail display work includes counters for Hellmann's, freestanding units for KitKat, kiosks for Goody, gondola shelving for Lurpak and Puck, beauty counter displays for L'Oreal and Koleston, and cooler displays for Red Bull.
POS display stand types: counters, units and racks
A counter or freestanding unit puts the product at arm's reach where foot traffic is highest. We build them sturdy enough for a hypermarket and clean enough for a beauty hall: metal frames, printed panels, integrated lighting and branded headers. For Hellmann's we built in-store counters placed near the deli section, and for KitKat a freestanding display that held weight and repeated the brand without looking temporary.
Gondola shelving and end-cap displays
Gondola runs and end-caps are where brands win the aisle. We fabricate branded gondola shelving, shelf-edge displays and clip strips that fit standard retail fixtures. Lurpak, Puck and Arla displays were built to hold chilled products on standard gondola rails, with header graphics that work at supermarket aisle distance.
Kiosks and retail islands
A kiosk or retail island gives a brand its own space inside a store or mall. We design the layout around the customer flow, build the unit in our workshop and install it on site. Goody kiosks were placed in hypermarkets, and beauty retail islands for Koleston gave shoppers room to test products with staff.
Choosing a retail display supplier
Ask whether the supplier builds in its own workshop or outsources, because that controls quality, lead times and changes. Ask for photos of installed units, not only renders. Check that the quote covers design, fabrication, finishing, delivery and installation, and ask how units hold up after three months in a busy store.
The process
- Brief and store auditProduct, store format, fixture standards and the number of units you need.
- Design and sampleA 3D render and, for larger runs, a physical sample you can check in a real store.
- FabricationUnits built, printed, finished and packed in our workshop.
- Delivery and installDelivered to stores and installed by our crew, with photos when each one is in place.
Frequently asked questions
What is a POS display stand?
A point-of-sale display is a branded unit placed in a store to hold and promote a product: a counter, a freestanding rack, a gondola end-cap or a kiosk. It puts the product where shoppers already are, outside the regular shelf.
Can you match existing store fixtures?
Yes. We measure the store format and design units that fit standard gondola rails, shelf heights and floor space.
What is the minimum order for retail displays?
We build single prototypes and large runs. A prototype lets you test in one store before committing to a roll-out.
How long does it take to produce retail display stands?
A standard counter or gondola display takes two to four weeks from approved design. Larger runs or complex units take longer.
Selected work
- Arla

Arla Retail Displays
Bordox produced several retail display stands for Arla products. These included a green branded display, a yellow shelving unit for Lay's products, and a circular refrigerated display for protein drinks.
- Lurpak

Lurpak Display Stand
Bordox built a retail display stand for Lurpak products featuring illuminated blue lighting. The stand was designed for supermarket use to enhance product visibility.
- Puck

Puck Retail Display Stand
Bordox built a retail display stand for Puck products featuring branded graphics and shelving. The stand was placed in supermarkets to promote the brand.
- Red Bull

Red Bull Cooler Display
Bordox produced a branded cooler display for Red Bull products. The display was designed for supermarket use to keep products chilled and visible.
- Kraft

Kraft Display Stand
Bordox produced a branded retail display stand for Kraft products. The stand featured shelving and promotional signage for supermarket use.
- Lay's and Cheetos

Lay's and Cheetos Display Stands
Bordox created multiple branded display stands for Lay's and Cheetos products. The stands were designed for supermarket aisles to promote snack products.
- Lux

Lux Display Stand
Bordox created a branded display stand for Lux products in a supermarket. The stand featured product shelving and branding elements to attract customers.
- London Dairy

London Dairy Freezer Display
Bordox built a branded freezer display for London Dairy products. The display was placed in supermarkets to promote ice cream products.
- Pepsi

Pepsi Promotional Display
Bordox designed and built a promotional display for Pepsi products. The display included illuminated elements and product shelving to enhance visibility in retail spaces.

Retail Gondola & Freestanding Displays
Custom-built freestanding product gondolas and LED-lit display stands for FMCG brands in hypermarkets and supermarkets across the UAE and Saudi Arabia.
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